Google Ads
We expertise and experience running Google ads for cannabis and hemp cbd brands even though this goes against their advertising policy.
Google Ads will let your website jump straight to the top of the search results at a fair price. While our team at Growhouse specializes in search engine optimization, there are often too many keywords and too little time to achieve results our clients are looking for. This is why we strongly believe Google ads should be used in conjunction with SEO practices. There is no need to put your business on hold for months while you get to the front page and receive traffic. A properly conducted campaign will drive high conversions and good return on investment, and we are here to organize one for you.
Some of the benefits of Google Ads are their scalability, and there is no downside to increasing your budget for a campaign that is profitable and converts well, given search traffic is high enough to warrant expansion. Our primary focus is scaling a campaign to a point where our clients are satisfied with the quality and number of leads to their business on a regular basis.
Social Media
Social Media is populated by billions of people who scroll their news feeds every day, an ideal place to get them to know about you and start building a relationship with them. While Google Ads focus on pitching your website or landing page to your audience, social media allows for a deeper connection by advertising your content directly. This means that, rather than promoting your website, you can directly promote the things you specialize in, and connect to viewers through meaningful photography, videos, and articles.
As the Growhouse team specializes in design as well, we market your content in an on-brand, creative way with all of your posts sharing your brand’s theme. Aesthetically pleasing posts across all channels of communication will build your brand image, leading to even better conversions down the line from referrals and warm, returning visitors.
Programmatic
To ease marketing efforts, we also handle programmatic ads for our clients. When there are too many advertising platforms to manage effectively, programmatic ads allow for the campaign to be automatized to a large extent. With automated purchases of ad placements, maintenance requirements are lower in terms of both time and budget. This is one of the main reasons programmatic ads compromise nearly 90% of online paid advertising.
Streamlining ads lets you focus all of your time, energy, and finances on growing your business, and fighting for your share of the market. You can leave ad management to Growhouse. We will handle everything from identifying target consumer groups to ad design and placement, and further optimizing. This option also allows for a great deal of personalization, as programmatic ads are shown to specific individuals based on chosen metrics, which we will closely monitor and build upon.
You should use paid advertising.
An essential marketing component of all cannabis-related companies is their branding. Through the use of paid advertising, your message can reach an astounding number of like-minded people, and drive massive traffic.
Brand Identity
The first step of the design process is establishing the identity of your brand. We outline the brand identity by talking to our clients and getting to know them. It’s essential to address how you desire to be perceived, what your mission is, what you value the most about your brand, and how do you want to relate to your audience. Brands usually have the central theme they wish to convey. This is the underlying message of all elements the visual design carries, and it expresses the most information with minimal effort.
Our partners and clients in the cannabis industry have various identities, but commonly they revolve around nature, relaxation, and health. Most brands within a particular field share design elements, but the most successful ones are unique in their own way. Identifying what’s unique about your brand and expressing it visually is a step we take to help you stand out from the competition.
Logo Design & Web Design
With brand identity in mind, a logo is the first and fundamental element of design. We create several distinctive, impressional logos for you to choose from. The brand image is conveyed through multiple channels – symbols, fonts, and colors. We will pick the ones we feel resonate well with your brand, down to the smallest details in position, shade, and text. Your new logo will be eye-catching and memorable and will be the cornerstone of your brand.
Your website is the digital storefront of your brand. As such, we believe it should be given as much care as your physical storefronts. GrowhHouse designs websites that are beautiful to look at, easy to navigate even by first-time visitors, and user-friendly in the sense that the most important information is easy to access. This doesn’t only include information about your physical location, or the products and services you deliver, but also extends to the special offers, promotions, events, and content your audience needs to know about.
Web Design
Even in the case of simple landing page sites, we prioritize meaningful design over trying to cram too much information into a single page. A sharp brand image is expressed through minimal effort.
Graphic Design
Graphical elements supplement the image of your brand through banners, covers, backgrounds, posters, announcements, and other material that gives a secondary impression. We produce them to fit seamlessly into the image of your brand anywhere they are displayed. Unique graphic design is uniform across all elements, but flexible enough to allow various information to be communicated to your audience. Be it special announcements, photographs, promotional information, advertisements, infographics, and ordinary posts that build a relationship with your followers.
Packaging
We design product packaging that adds value to the existing product. Perceived value is just as significant as the functional value, and our efforts go into creating packaging that is premium and desirable, but simple in a way that promotes its essence. A consistent design across your selection will invite consumers to try out more products and enjoy more from your brand. After all, with a consistent theme, they will feel as if they already know what to expect and will feel comfortable doing business with you. An exceptional design eliminates buyer uncertainty.
Interior Design
The interior of your stores and offices is the physical home of your brand. As such, we strive to make it welcoming to visitors, pleasant to work in, and remindful of your core values. The thing that makes people come back is the atmosphere they feel inside, and a visitor-friendly environment will top off the excellent service you already provide. Using graphical elements, we transform our clients’ interior spaces to be aesthetically enjoyable and inviting to onlookers. The experience you provide your customers extends to every moment they spend around your physical locations, and we will help you improve every aspect of it.
We design, build and support websites.
We believe good design doesn’t only look good but also gives off a strong impression of your brand to an unassuming eye. It conveys your field of expertise, experience, values, and customer-care with minimal effort. Finally, it entices intrigue in viewers to find out more about you.
On-page
On-page SEO refers to optimization done directly on your website and is fundamental to start ranking your pages for relevant keywords. Its main goal is to allow search engines to properly understand the content on your website and determine how to rank it. Good on-page is required to stand even a chance at a high rank, and the potency of off-page strategies will be amplified once the first step is done correctly.
Off-page
While on-page optimization pertains to the website itself, off-page is the optimization of factors elsewhere on the internet. It impacts ranking based on a variety of factors such as the number of inbound links to your site and their quality, the number of social media shares, local SEO accuracy and citations, proper anchor text profile, and more. We start off-page optimization by auditing your website and devising a strategy to outrank your competitors and reach more of your target audience through search engines.
It’s a continuous process that involves work in regular intervals of building high-quality backlinks to your website, while also removing low-quality ones that may incline Google to hurt your ranking. As with on-page, we continually update our strategies according to best practices in the field.
Blog Writing
Having a blog has become core to any serious business presence, and it’s one of the most significant contributing factors to putting your brand in front of your target audience. Grow House writers specialize in writing informative and sharable blog posts that can further be linked to by social media or other websites to increase the authority of your website.
Content Marketing
To distribute your website’s content and raise brand awareness, we strategically publish it to relevant media. Digital media coverage is one of the most influential factors to organic rank growth currently, and, from the perspective of SEO, informative releases shared on noteworthy blogs and websites bring the most powerful backlinks from sites with high authority. Google views this coverage of your brand as an indicator of relevance, trustworthiness, and high quality of information.
Focus on organic web traffic.
Growhouse specializes in search engine optimization, a strategy of increasing the visibility of your online presence in search engines such as Google. In the digital age having a strong online presence that is easy to find by potential leads and customers is essential to growing your business. Optimization will contribute to the majority of your site traffic, and proper keyword research and analysis on competitors will drive more conversions to you, as web pages that are ranked higher bring in more traffic exponentially.
Web Development
We develop websites geared toward your specific needs, while also keeping user experience in mind. The proper user interface is what will create an engaging experience for your visitors and followers. With the experience of hundreds of projects, we deliver solutions that are based on user behavior and are intuitive to explore. This extends to consumer experience as well, where we design sites centered around user actions to create a satisfying customer experience.
Landing Pages
Landing Pages are the go-to option for capturing leads who come with a need in mind. They are basically one-page presentations of how your services can help influence their lives. When doing digital advertising, landing pages are especially useful, and multiple can be deployed simultaneously for different goods, services, or locations.
We employ them constantly when working with our clients, and will be happy to set one up for you to support your promotional efforts. Our landing pages are designed to stand out but remain simple enough for easy user experience. They display the core features of your brand, with accents placed on securing the lead through contact or other relevant means.
Web Redesign
Many businesses already have websites that are somewhat functional and are ranked well in search engines but do not bring the optimal amount of leads and feel unprofessional to use. Often, creating a new website from scratch feels necessary, but there is also a way to preserve the good sides, such as search engine rank or traffic of the old site and just redesign it to feel more modern and functional.
By analyzing the strengths and weaknesses of your old site, we can preserve the content structure of pages that rank well and bring in visitor traffic, while still improving other aspects of the site that aren’t relevant to search engines. Refreshing your website and making it responsive to mobile devices can drastically improve conversions, as more than half of all online traffic comes from hand-held devices.
We design, build and support websites.
We create smooth functioning, mobile-friendly, lead generation websites.
